Everybody likes a good cup of joe in the morning, right?  Well, what if that cup came with a dash of feeling good about yourself? That’s what David Brekke and his wife, Kimberly, are serving up. 

They run The Vault coffee shop in Valley City, North Dakota, a town of about 6,700 people that's about 45 minutes from Fargo. Their coffee shop is housed in a renovated 100-year-old bank building, and they’ve cut out baristas. Guess the out-of-work aspiring actors and artists will have to find somewhere else to work to save up for their move to the big city.

Yep, it’s a self-service coffee joint, and you can choose java from a commercial brewer, complete with gourmet creams and flavorings, or individual servings from a Keurig brewing system, or K-Cups. They have pastries too!

And guess what…it’s working! In the first 10 months of the business, brought in about 15% more money than the asking price for a cup of coffee.

Surprised?  David’s not. He notes, "I think that people who haven't grown up in a small, tight-knit community like this are very surprised by honesty.” 

The Vault's customers can pay by credit card, cash or check. There's a note below the cash slot that says "No. I.O.U.s." Another placard notes that exact change is not necessary ... "round down and give yourself a break or round up and help us stay in business." There are security cameras, but so far they haven’t been necessary.

In addition to regular gatherings, the shop hosts concerts, independent film screenings and club meetings. They even have a wedding planned for next year. 

A little trust goes a long way. 

Source:  Associated Press