Coca-Cola has expanded its innovative Creations line with the launch of Coca-Cola K-Wave Zero Sugar, a new soft drink inspired by the global phenomenon of K-pop. This latest beverage celebrates the fervent devotion of K-pop fans worldwide, and should now be available in key markets including the U.S., Spain, Singapore, and South Korea. Following the tradition of its Creations platform, which has previously introduced flavors inspired by futuristic concepts and virtual experiences, the K-Wave Zero Sugar flavor remains a closely guarded secret, described only as embodying "fruity-flavored K-Pop magic" with notable hints of banana. This release is in keeping with Coca-Cola's strategy of tapping into niche interests and trends, in this case leveraging the significant and growing popularity of K-pop music globally.