The popular tourism ambassador training program, offered twice yearly by the Winchester-Frederick County Convention and Visitors Bureau (CVB) since 2018, is sporting a new name and will provide even more information beginning this spring.
“The term ‘tourism,’ while used in similar programs across the country, felt limiting compared to what this training offers the community,” says Justin Kerns, Executive Director of the CVB. “We want to change mindsets to think of the Winchester-Frederick County area as a true destination, not just for leisure travelers but also for meetings, sports tourism, business development, and relocation. Thus, we are excited to rebrand this program as the Destination Ambassador Program.”
The original Ambassador program was created to educate local employees, businesses and attractions about the healthy local tourism industry. It will continue to offer front line staff and management alike the tools to better promote the area and engage with customers. New with the rebranding is a broader array of information about the area and participants will be encouraged to engage continually in their community. This complimentary program will also include tourism industry information, a highlight of local and regional tourism assets, and front-line strategies on how to engage with visitors and answer the oft-asked question, "What is there to do around here?"
Successful candidates will receive a certification of completion as well as a Destination Ambassador Passport good for admission to numerous local attractions. In addition, their businesses will receive a Destination Ambassador window cling.
Any business or attraction that interacts with visitors to the Winchester-Frederick County area is welcome to attend. These include but are not limited to restaurants, hotels, real estate offices, farm markets, banks, shops and boutiques, convenience and gas stations, attractions, museums, libraries, and coffee shops.
The spring session will be held Tuesday, April 21, 2020 at the West Oaks Farm Market and Event Center on Middle Road near Orchard View Elementary School. The training will begin at 9:30 am and finish near lunch time. Complimentary refreshments will be provided, and a behind-the-scenes tour of the market and event space will be offered immediately following the program.
Space is limited and participants must register online in advance for the training atwww.eventbrite.com. The event can be found by searching for “destination ambassador” in Winchester, Virginia. The event details and registration links are also available on the tourism office’s Facebook page atwww.facebook.com/visitwinchesterva. Questions can also be directed to CVB staff at (540) 542-1326 firstname.lastname@example.org.
About the WFCCVB
The Winchester-Frederick County CVB is a joint-funded tourism office that develops and promotes the thriving local tourism industry which brings approximately $274 million in annual tourism spending to the combined City of Winchester/Frederick County area. Website:www.VisitWinchesterVA.com.