P.F. Chang's opened its first location in Shanghai.
"It is a little ironic that we're selling Chinese food to the Chinese," said P.F. Chang's CEO Michael Osanloo.
An American eatery in Asia, on the other hand, has a different appeal.
"They love the concept that it's an American bistro, serving some of their favorite American dishes for an American-style palette, which is heavy protein," Oslanoo said.
Since the restaurant recently opened in China's biggest city, the CEO said there has been massive traffic. The top selling items on the menu are three of the top four dishes in the U.S., including chicken, lettuce wraps and shrimp.
"It just goes to show that the palette is not that different internationally," Osanloo said.
The design, however, is slightly different. Written in Chinese, the logo reads "An American Bistro," instead of the American version that says, "Asian Flavors." The menu is also unique, with only one image per dish and new technology that allows patrons to view various videos of the brand while dining.
Source: CNBC