Now you have to know some drunk woman (or guy) is going to make a mistake here? I can see it now..."oh i need a refill....brb." someone comes in kitchen to distract....drunk woman (or guy) reaches over without looking and pours from the Tide Box instead of wine box. Said individual will then sip liquid from glass without looking...then spit out in sink....that is of course is someone is silly enough to place them next to each other.
For more about why Tide went with this here.