Payless Opens a Fake Luxury Store And Sells People $20 Shoes For $600

Payless is GENIUS for this!

So apparently Payless set up a faux luxury store as part of a marketing campaign and actually tricked fashion influencers into purchasing $20 shoes for $600!

The fake store was called "Palessi" and those who attended were shook when they found out they paid way too much for a pair of Payless shoes.

Ultimately their goal was to make customers aware that the Payless is a place to shop for affordable fashion that also happens to looks good.

Watch "The Payless Experiment" below:



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