Move over Starbucks,Coca-Cola is dipping into the coffee business! Later this year the company will launch a coffee-infused drink aimed at workers that need an afternoon boost.
Coke Coffee will launch in more than 25 markets around the world by the end of the year, CEO James Quincey said during an earnings call on Tuesday. The coffee-infused drink has more caffeine than a regular Coca-Cola.
Aside from Coke Coffee, Coca-Cola will test a new energy drink in Europe and roll out ready-to-drink versions of Costa Coffee beverages later this year.