- The next time you buy a box of Kleenex the box will be a little lighter.
- See, Kleenex has had to reduce the number of tissues in a box because of "shrinkflation."
- If you've never heard of "shrinkflation" it's a tactic used by businesses to avoid raising the price of a product during times of inflation.
- Now, when you purchase a box of Kleenex there will be 60 tissues instead of 65, but the price will still be the same.