New Coke Flavor Inspired By McDonald’s

McDonald’s celebrity meals – which have featured Travis ScottSaweetie, and BTS – have been so successful that Coke has decided to try something like it. Coca-Cola Creations –the soda company’s innovation platform – is introducing a new flavor inspired by DJ Marshmello, an electronic music producer and masked DJ.

The flavor includes strawberry and watermelon tastes -- some of Marshmello’s favorites. “We created a vibey blend of my favorite flavors in this all-new mix,” he explained. “I think it tastes amazing and I hope fans love it too.” It will be available for purchase starting July 11th for a limited time and will also come in a zero-sugar version. 

Coca-Cola Creations is pulling out all of the stops for the release. Look for it on July 9th on Marshmello’s Twitch channel. And beginning July 25th, customers that purchased the product can scan a QR code to go to Coca-Cola Creation’s site where “AI technology will transform their emotions while listening to Marshmello’s latest track into a personalized piece of digital art.”

SourceCNN Business

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