Twitter is reversing its ban on political ads which has been in place since 2019.
When asked about the decision, the social media company tweeted, "We believe that cause-based advertising can facilitate public conversation around important topics.” Twitter's head of trust and safety said in an email that the kinds of ads that will be allowed include:
- ads that educate or raise awareness of issues such as voter registration
- climate change
- government programs like the Census
These changes are now more in line with what Facebook and YouTube allow on their sites.
Source: Reuters