Political Ads Are Now Allowed On Twitter

Twitter is reversing its ban on political ads which has been in place since 2019.

When asked about the decision, the social media company tweeted, "We believe that cause-based advertising can facilitate public conversation around important topics.” Twitter's head of trust and safety said in an email that the kinds of ads that will be allowed include:

  • ads that educate or raise awareness of issues such as voter registration
  • climate change
  • government programs like the Census

These changes are now more in line with what Facebook and YouTube allow on their sites.

Source: Reuters  

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