In time for summer, Cup Noodles has introduced a new s’mores-flavored instant ramen, combining chocolate, marshmallow, and graham cracker flavors into a microwavable noodle dish. The limited-edition product is part of the brand's strategy to diversify its offerings and push the envelope of what consumers think of traditional ramen flavors. Available online and at Walmart stores, the dessert ramen aims to appeal particularly to Gen Z and millennials by tapping into nostalgic flavors and childhood memories. Despite the crowded market for s’mores-flavored snacks, the unique combination is expected to generate curiosity and conversation among consumers.