The Pepsi Challenge Returns After 50 Years

Pepsi is bringing back its legendary “Pepsi Challenge” for the first time in 50 years, and this time, it’s a showdown between Pepsi Zero Sugar and Coke Zero Sugar. The taste test tour kicks off in New Orleans just in time for Super Bowl 59, with stops planned in major cities across the U.S. Fans can sample the sodas in a blind taste test, score prizes, and explore other PepsiCo brands like Doritos and Lay’s. Even those who don’t pick Pepsi as their favorite will walk away with a free bottle—because, as Pepsi puts it, “even those with questionable taste deserve a second chance.”


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