Coke’s iconic “Share a Coke” campaign is making a big comeback, this time with Gen Z in mind. Starting at the end of March, personalized name cans and bottles will be back in stores across the U.S. and Canada, plus a digital hub lets fans create custom labels if they don’t spot their name. The brand’s also rolling out a “Memory Maker” experience for capturing Coke-fueled moments and teaming up with McDonald’s for a social-friendly meal bundle. And for extra nostalgia vibes, there’s even a personalization tour truck hitting cities nationwide, so get ready to sip, snap, and share.