Even if you've never been to the Swiss Alps, you've probably heard how clean and fresh the air feels there. Now one British man is trying to capitalize on this natural Swiss air by bottling and selling ‘genuine mountain air’ – for a genuine Swiss price.
John Green is from Basel and he’s started an online business, mountainairfromswitzerland.com, where he sells his Swiss air in branded bottles costing from $97 for 500ml, $167 for one litre and $247 for three litres, worldwide shipping included.
Now this is partly for charity, with John pledging 25% of profits to World Vision in support of a clean water program in Africa.
The bottles come with a signed certificate of authenticity and the GPS coordinates of exactly where the air was collected.
Billed as “the ultimate present for the man or woman that has everything,” the website says it’s collected from secret locations in Switzerland and is “surely the best air in the world”.
“As you open your ice cold jar of air (it's recommended to chill in the freezer for full effect) you flick the latch open and there's a quick pfsst as the mountain pressure equalizes and you can take a breath of genuine mountain air from Switzerland,” it says.
But it remains to be seen if anyone will actually buy his bottled Swiss air. Has he had any takers so far?
“It’s starting slowly, let’s put it like that!”