This Eatery Adds Tiny Chairs To The Tiny “Table” Inside Pizza Boxes

posted by Chris & Rosie - 

You know those tiny plastic things that come in the center of the pizza to keep the cheese from sticking to the box lid?  Well, Boston Pizzawhich is actually a Canadian chain, added tiny chairs to make them look even more like tiny little tables on top of your pie.

Boston Pizza’s advertising agency, John St. deserves the credit for the Pizza Patio set, which features mini chairs with the pizza-saver, aka the “pizza table” or “ottoman” and it all keeps that lid from ruining your delicious dinner.  The chairs were 3D printed with food-safe materials and a limited number of orders from Boston Pizza locations will be lucky enough to get one.

“Patio season is a big deal for Canadians,” says client senior director of marketing Adrian Fuoco.  “This was all about creating something fun that was part of our larger patio season initiative.  Ultimately, we found a way to bring together the two things we’re passionate about — patios and pizza.”


Source: AdWeek

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