Before you know it the kids will be headed back to school (if they aren't there already), which is why so many parents are probably hitting the stores right now for back-to-school shopping, and according to a new survey, they’ll be spending more than they have in the past.
A new RetailMeNot poll finds that parents expect to spend $507 shopping for the new school year, $40 more dollars than last year. As for what they’ll be spending their money on:
- $212 on clothes - up from $189
- $209 on electronics - up from $186
- $104 on shoes - up from $95
And while kids may hate the thought of going back to school, it sounds like parents equally despise the idea of back-to-school shopping. In fact, 48% of parents say back-to-school shopping stresses them out, with moms feeling more pressure than dads (54% vs. 41%).
One of those stressors could be a need to find the best deal, with 71% of parents admitting they will wait until they find the best deal before making any purchases, with 67% saying savings are more important during back-to-school shopping than any other time of the year.