When naming a product, companies should keep any shortening of it in mind.
Subaru did not and now is apologizing for a new model of their car appearing to have profanity-laced initials. The company said in a leaked letter they had nothing to do with the display made for their vehicle at the Singapore Auto Show.
Several car blogs pointed out that images of the demoed sedan, which is called the Forester Ultimate Customized Kit Special, had initials that spelled out . . . well, you know. In the letter to an unspecified retailer, Subaru said the "naming of this vehicle in no way reflects the values and standards we hold true." The company also added "It goes without saying that this car will not be available in the United States market.”
There is no word on what name will be given to replace this edition of the car.