Some brides are traditional and prefer to walk down the aisle in a long, white gown, while others like to express their personal style and wear something different. And it’s with those brides in mind that an unlikely collaboration has formed … between David’s Bridal and Busch Light. Yes, the beer company and the bridal retailer have teamed up to create a wedding dress and it’s not like anything else they sell.
The official Busch Light wedding dress is being billed as “the ultimate garment for a Busch Light-inspired outdoor enthusiast’s dream wedding.” What makes it outdoorsy, you may be asking. Well, for one thing, it’s a camo dress. This gown was actually inspired by Busch Light camo beer cans and it comes in both green camo print and gray camo print, with the word “BUSCHHHHH” woven into the pattern.
The polyester ball gown is sleeveless, features a sweep train, an optional coverage panel and the best part? It comes with side pockets. It’s a limited-edition dress and can be pre-ordered until November 26th on the David’s Bridal website for $749.99. And these guys didn’t forget about the grooms. While an entire camo tux may be a bit too much, Busch Beer X David’s Bridal is also offering green and grey bowties in the same pattern as the wedding dress for just $14.95.
Source: Food and Wine