AMC Entertainment believes one way to get out of the theater slump is to sell more popcorn, outside its theaters.
The nation's biggest movie theater operator is going to start selling its popcorn at malls, supermarkets, and convenience stores next year. It'll be available in both microwaveable packages and fresh-popped.
AMC also will sell fresh popcorn for takeout, pickup, and delivery and hopes to operate as many as 15 retail stores by the end of 2022. The stores will also hawk other movie treats and drinks.
Source: Fox Business