Lori

Lori

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Consumers Are Excited For The Return Of Black Friday

A new Deloitte survey finds:

  • 56% of consumers plan to return to stores for Black Friday.
  • That’s up from 41% in 2020.
  • Shoppers are expected to spend an average of $135 in stores this Black Friday.
  • The main reasons folks are shopping in-store on Black Friday are to take advantage of the best deals (70%) and to experience the excitement of the day (35%).
  • In order to get those deals, 42% are planning to shop between midnight and 6 a.m. 
  • Overall, consumers will spend $448 during the Thanksgiving period of Thursday, November 25thto Monday, November 29th.
  • That includes Cyber Monday, where shoppers are expected to spend 60% of their budgets.
  • 35% of consumers expect they’ll spend more over the holidays than they originally planned.
  • Some of the most popular items to shop for include:
    • Clothing (66%)
    • Toys (56%)
    • Electronics (53%)

But not being able to find what they’re looking for is a real problem for shoppers this holiday season.

  • 70% of shoppers have started shopping early out of fear they will encounter stockouts.
  • 63% say they have already experienced such stockouts.

Source: Yahoo Finance


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