A new Deloitte survey finds:
- 56% of consumers plan to return to stores for Black Friday.
- That’s up from 41% in 2020.
- Shoppers are expected to spend an average of $135 in stores this Black Friday.
- The main reasons folks are shopping in-store on Black Friday are to take advantage of the best deals (70%) and to experience the excitement of the day (35%).
- In order to get those deals, 42% are planning to shop between midnight and 6 a.m.
- Overall, consumers will spend $448 during the Thanksgiving period of Thursday, November 25thto Monday, November 29th.
- That includes Cyber Monday, where shoppers are expected to spend 60% of their budgets.
- 35% of consumers expect they’ll spend more over the holidays than they originally planned.
- Some of the most popular items to shop for include:
- Clothing (66%)
- Toys (56%)
- Electronics (53%)
But not being able to find what they’re looking for is a real problem for shoppers this holiday season.
- 70% of shoppers have started shopping early out of fear they will encounter stockouts.
- 63% say they have already experienced such stockouts.
Source: Yahoo Finance