Say hello to Starlight, a new limited-time beverage coming from Coca-Cola, that makers promise is “reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.” It’s available now and available in zero sugar in some markets.
“Coca-Cola Creations aims to surprise, delight and engage global audiences through magical and unexpected tastes, moments and collaborations,” says Oana Vlad, senior director of global brand strategy at Coca-Cola “Something we know our fans have come to expect from us.”
What’s that mean? The soda is launching at the same time as a new platform, Coca-Cola Creations, which the company says will “focus on limited-time items and experiences.”
Source: MarketWatch