Betty Crocker has new Wicked Mix and Reveal items coming to shelves to help welcome Universal Pictures “Wicked” movie opening set for November 2024. The new offerings include the brand’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes with a new color-revealing innovation, according to Jenny Jonker, Betty Crocker Brand Experience Manager.
The Betty Crocker Wicked-themed baking kits reveal their special colors after baking to complete the surprise and characters like a pink Glinda or green Elphaba dessert are part of Betty Crocker’s food mash-up ideas. The new kits are showing up on store shelves now and you can check with your local retailer for price and availability.
Source: Foodsided