Millennial Pink . . . Lettuce?

Millennial pink is all the rage and now you can find it in a salad.  Pink radicchio is a pink relative of the green leafy lettuce and it’s certainly Instagram friendly.  It’s typically grown in Italy and parts of California, Pennsylvania, and Washington.  It can also be referred to as Radicchio del Veneto and La Rosa del Vento.

Chris Field, a farmer at Campo Rosso Farm, says the radicchio is “pretty mild and has a subtle bitterness to it.”  It’s already proved pretty popular among grocery stores and many New York restaurants including Whole Foods, Eataly, and King.

Radicchio is super pretty to look at and Chris says that just may be enough to entice someone.  “It’s definitely a variety that’s selected for how pretty it is,” he offers.  “Some of the other varieties taste a lot better, but it’s just striking how beautiful it is.”

Source: NY Post


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