It's frequently portrayed in memes as shoppers joke about going into a store to make one purchase but ending up buying way more. The so-called "Target Effect" even has its own Urban Dictionary entry. Target lags behind its competitors in terms of e-commerce, but the 1,800 store chain has cracked the code on how to make its customers buy more once they're in stores.
Analysts say this is partly because of its in-store services and treasure hunt experience. Target is also known for its seasonal offerings which they strategically place at the back of the store so customers need to walk the entire space to get there.