It's OFFICIAL!!! Toys R Us is Returning As....

posted by Lori - 

It's been rumored there could be a possible new revival of the popular toy store chain Toys "R" Us---and they're true!

The store will now be called Geoffrey's Toy Box and will create a new'retail operating business." Even though the store will have a new name, and new logo, the mascot will remain the same. Geoffrey the giraffe, will still be the iconic toy store face.

We don't know too much about the new store and if there'll be a different business model following competition of Amazon and online shopping which already was hurting them.

The new store plans to release stores under Geoffrey's Toy Box in November!

Are you excited for the revival?! 

You never know what you might see at Dallas Toy Preview! Geoffrey??? Back from vacation??? #FallToyPreview #GeoffreysBack

Posted by ToyQueen on Tuesday, October 2, 2018

Turns out Geoffrey and I were big enough news that we were featured in the New York Post! 😯 #GeoffreysBack

Posted by ToyQueen on Wednesday, October 3, 2018
View this post on Instagram

#toyrus is back with a new name #GeoffreyToyBox

A post shared by Eat Sleep Nostalgia (@nostalgialounge011) on


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