"We look at a great many influences. [This year] nature is one of the leading elements in our choice," Pantone Color Institute executive director Leatrice Eiseman tells The New York Times. "It speaks to coral reefs. Vibrating coral in the sunset. Some place we'd want to visit." She adds, "Some of them are endangered...just like coral nurtures marine life, we want to nurture the color to keep it alive." More here.