Huggies is featuring dads on diaper boxes for the first time.
The new Special Delivery diapers come with seven box designs, three with men and babies and four with women and babies. Huggies brand director Kristine Rhode says that with the important role dads have in the family, the company wanted to make sure they were equally celebrated. The company also made sure it’s a diverse set of families.
The boxes are black to indicate a premium product.