Different food brands including Shake Shack, Campbell’s, Ikea and Miller Lite have all introduced limited-edition food and beverage-scented candles to the public via contests, but General Mills has decided to bring an offering of new cereal-scented candles nationwide to Target stores. There are over 23 different options (currently online) that include the scents of Lucky Charms, Twix, Cinnamon Toast Crunch, Cocoa Puffs and Honey Nut Cheerios:
- 4-ounce candles for $5 each sold in tiny creamer jars
- 11-once one wick candle
- 12 and 13.5-ounce three wick candles sold in a variety of packages for $10 each
- Gift set with Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch for $15
- Gift set with Trix, Honey Nut Cheerios and Lucky Charms for $15
- Three-pack of traditional jar candles that feature the mascots of Lucky Charms, Cinnamon Toast Crunch and Honey Nut Cheerios
Susan Pitt, Director of Brand Experience at General Mills says “These candles feature the delicious scents of some of our most beloved products, and offer brand fans a new, fun way to experience their favorite childhood cereals.” Candles are also the largest growing household item at Target according to a company spokesperson.
Source: Food & Wine