The Most Popular Liquors & Liquor Brands By State

Young female drinker buying alcohol in liquor store

Photo: Getty Images

When it comes to booze, everyone has their own tastes and own favorites, and it turns out some parts of the country are partial to different liquors than others.

  • A new report by Upgraded Points set out to discover the Most Popular Liquors in Every State, ranked by both type and brand.
  • They looked at Google Trends data, based on keywords for liquor types and brands using info from popular alcohol-based websites.
  • In total, 150 keywords were used, including 14 liquor types, 73 popular liquor brands and 63 celebrity brands.
  • The most popular liquor overall appears to be whiskey, landing at number one in 18 states, followed by:
    • Vodka (15 states)
    • Cognac (4 states)
    • Scotch (4 states)
    • Tequila (4 states)
  • As for the most popular liquor brands, Malibu tops the list, number one in five states, followed by:
    • Appleton Estates (3 states)
    • Cîroc (3 states)
    • Hennessy (3 states)
    • Jose Cuervo (3 states) 
  • Finally, when it comes to celebrity liquor brands, topping the list is Proper No. Twelve Irish Whiskey, from UFC Fighter Conor McGregor, which is number one in six states.
  • Other popular celeb brands include:
    • Dan Aykroyd and John Alexander's Crystal Head Vodka (5 states)
    • Ryan Reynolds’ Aviation Gin (3 states)
    • “Vampire Diaries” Paul Wesley and Ian Somerhalder Brother’s Bond Bourbon (3 states)
    • Director Steven Soderbergh’s Singari 63 (3 states)
    • Elon Musk’s Tesla Tequila (3 states)

To see what the most popular liquor in your state is, click here.

Source: Upgraded Points

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