The Big Impact Of Shopping Small

Did you support a small business over the weekend for Small Business Saturday? Many people did and 54% of Americans say they “always” or “often” use Small Business Saturday to support their local brick-and-mortars, according to new research.

A survey of 2-thousand U.S. adults finds that 93% rely on a small business for events in their lives, turning to them for everything from haircuts (44%) to handyman services (45%). According to the poll:

  • 88% of respondents know someone who works at a small business in their community and the average person knows four names of small business employees.
  • Nearly three-quarters (72%) say food and drinks actually taste better at small, local restaurants than at chain restaurants.
  • Three in four (74%) of respondents rely on small businesses because they have specific products or services that are hard to find at other places, including tea (44%), groceries (43%), flowers (40%) and soda (40%).
  • Over half (56%) say these products are better quality at their local retailer than what’s available online.
  • What people love most about shopping small is being able to see and touch products before buying them (57%), having them available within walking distance (52%) and socializing with the staff, owner or other customers (46%).
  • The average person “shops small” 213 times throughout the year.
  • More than two-thirds (68%) say they would donate money to help keep a small business in their community open.

Source: SWNS Digital

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