There’s a simple trick to buying meaningful gifts for people… remembering the phrase “It’s the thought that counts.” According to author and researcher at University of Michigan Dearborn, Aaron Ahuvia. He’s discovered that the gifts people love are rarely the most expensive and are most on point about the receiver. That means you have to pay attention to the people around you. Why? Because gifts that show they are “seen” are the perfect ones. Ahuvia says another key is that the gifts either remind the recipient of a past connection with you or foster a future connection – or both. So, be present and pay attention and you won’t have to stress over gift giving.