Starbucks just announced a new merch line to celebrate Lunar New Year and Valentine’s Day. It’s the Year of the Rabbit and one of the new collections celebrates that theme is the new Lunar New Year Drinkware collection in the U.S. that includes:
- 14 oz. Year of the Rabbit Mug priced at $16.95
- 12 0z. Year of the Rabbit Tumbler for $22.95
- 24 oz. Year of the Rabbit Cold Cup for $20.95
This collection will be available in the U.S. only at Starbucks stores inside Target retail outlets according to the press release.
Other Year of the Rabbit products will also be introduced in 15 markets including China, Japan, Vietnam, Korea, and the Asia Pacific.
As far as the Valentine’s Day merch, it also will only be available at Starbucks outlets in Target stores but the collection will include color-changing hot cups depending on beverage temperature and other items that include “You Warm My Heart” gift cards. Some items will be sold at all Starbucks cafés but all items are limited edition only and available until supplies run out. Members of the Starbucks rewards program will receive bonus points for bringing in reusable cups along with a 10 cents per cup discount.