Disney is trying to appeal to younger viewers by making live sports TV more appealing to them. The plan? Airing an NHL hockey game, the "NHL Big City Greens Classic," on the Disney Channel, Disney XD, & Disney+.
The game will be animated and feature characters from the popular cartoon series "Big City Greens." The players in the game will be seen skating alongside animated versions of the actual NHL players, but the action will follow that of the actual live game.
This is part of Disney's effort to bring live sports coverage to kids and families, and the NHL is hoping to learn from the event and see if this is the way to reach a younger audience. Disney just so happens to own ESPN. The game will be on March 14th.
Source: Variety