The Easter season brings about a huge consumption of candy and sweets and the National Confectioners Association (NCA) reports that 91% of Americans enjoyed sweet treats during 2022 with just as much expected for 2023. There are tons of product offerings with the Easter theme, but the #1 most popular choice in Easter baskets and on the table in 2022 was Reese’s Peanut Butter Eggs and it’s likely they will remain on the top of the list for this year as well.
The data was compiled by Instacart and here were some of the other notable findings regarding Easter candy:
- Chocolate is the most popular variety of candy and Instacart found that 64% of shoppers will buy chocolate eggs and 61% will buy chocolate bunnies.
- 51% of shoppers plan on buying jelly beans and 42% plan to buy Peeps Marshmallow Chicks.
- Other popular candies included Cadbury Crème Eggs, Kinder Chocolate Candy Eggs, Starburst Easter Jellybeans, and Lindt Hollow Milk Chocolate Bunnies.
It looks like it’s going to be tough for competitors to knock the crown off of Reese’s Peanut Butter Eggs!
Source: EatThis,NotThat!