Jelly Roll won big Sunday night at the CMT Music Awards - and the winning didn't end as the credits rolled. In the days following his three-win night (and a rousing gospel-tinged performance of his single "Need A Favor"), streaming and sales numbers were way up for the rapper-turned-rocker-turned-unlikely country star.
Both his singles "Son Of A Sinner” and "Need A Favor" have gotten a lift from Jelly Roll’s big evening in Austin. "Sinner," which peaked at No. 31 on the Billboard Hot 100 last October and #1 on the country airplay charts, notched 950K official on-demand U.S. streams on April 3 (the day after the awards) - a 27% rise over the day before - and also sold a combined 3,300 copies over April 2-3, a 740% gain over his combined total the previous two days. "Favor," which ranks at No. 32 on Country Airplay chart this week, saw even greater gains - rising 49% in streams to 640K on April 3 and selling over 5,500 between April 2-3, up 848% from the two prior days combined.
Source: Billboard