If you’ve gotten used to Samuel L. Jackson or Melissa McCarthy waking you up or talking through Amazon Echo (Alexa) devices, be prepared to say goodbye. The celebrity voices option is no longer for sale and it will be discontinued. Amazon hasn’t said why the feature is being axed, but did say “After three years, we’re winding down celebrity voices. Customers will be able to continue using these voices for a limited time, and can contact our customer service team for a refund.” The last day to use the voices, including Shaq, is September 30.