Study Says True Crime Is The Most Popular Podcast Genre

We all have our favorite music, but new research reveals that one thing Americans love to listen to is true crime. A new Pew Research study of 451 of the top-ranked podcasts in the U.S., nearly a quarter (24%) are focused on true crime.

After true crime, the most popular genres are much more spread out:

  • 10% focus on politics and government
  • 9% on entertainment, pop culture and the arts
  • 8% on self-help and relationships
  • The rest cover a broad range of topics, including comedy, religion, health, sports and money.

According to the research:

  • 15% of the top podcasts focus on news and 18% are affiliated with a news organization.
  • News-focused podcasts can cover any topic, but most are about politics and government (49%) or sports (29%).
  • On average, top podcast episodes last more than 20 minutes, but less than an hour.
  • The top-rated podcasts tend to release an episode once a week.
  • About half of podcasts have accompanying videos, and the other half don’t.
  • The popular true-crime podcast “Serial” was released in 2014 and became the fastest podcast to reach 5-million downloads on iTunes.
  • Top-ranked podcasts include a variety of formats: 38% use deep reporting or explain a topic, 23% are interview shows and 16% are based around commentary.
  • More than half (58%) of top-ranked podcasts have a single host, while 37% have multiple hosts.

Source: Pew Research

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