Brands With The Highest Customer Loyalty

For a company to be successful, they have to attract new customers, but retaining their existing customers is even more important. A new report from DesignRush reveals the brands that have the most loyal customers in the U.S.

  • The firm’s “Customer Loyalty Index” evaluates Fortune 100 companies across six metrics: company finances, average rating and volume of customer reviews, social media following and engagement, customer service-related Google searches, popularity ratings from market research firm YouGov, and net promoter score (NPS), which is based on how likely a customer is to recommend a brand or service to their friends.
  • Topping the list this year is Alphabet, which is Google’s parent company.
  • The tech giant’s spot at number one is thanks to their NPS, customer reviews and YouGov ratings. The report notes, “Google’s average customer review is 3.1 stars, the second-highest among the Fortune 100. Over half of its 6-thousand-plus reviews are five stars.”
  • Lowe’s comes in second, and leads all companies in YouGov ratings with a 75% popularity score.

The Top 10 brands with the highest customer loyalty

  1. Alphabet (Google)
  2. Lowe’s
  3. Intel Corporation
  4. Apple
  5. The Coca-Cola Company
  6. PepsiCo
  7. Amazon
  8. The Allstate Corporation
  9. Microsoft
  10. Johnson & Johnson

Source: CNBC

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