Chris Stapleton’s voice may be as sweet as “Tennessee Whiskey,” but he has no problem using it to sell us some merch. The singer has partnered with “heritage outfitter” Filson to launch a new collection of travel gear this fall. “Inspired by my needs on the road and the desire to revive archived Filson pieces, we’ve created products that I genuinely use,” wrote Stapleton on social media. Filson says its line is meant “for those with a passion for the outdoors.” The collab with Stapleton will launch in October.