The People's Choice Country Awards were held for the first time in September, and now it appears the event will be an annual affair. The country spinoff of the People's Choice Awards helped make Jelly Roll a superstar, awarding the newcomer six awards and was considered an unqualified success, with total viewership for the 2023 People’s Choice Country Awards up 16-percent compared to the 2022 People’s Choice Awards simulcast.
The return of the event means there will be four major country awards shows again next year – the CMT Music Awards on CBS and CMT, the ACM Awards on Prime Video, and the CMA Awards on ABC. The People's Choice Country Awards will air live from the Grand Ole Opry House in Nashville on September 26 at 8 p.m. ET/PT across NBC and Peacock.
Source: Billboard