Are you excited for Easter? Two-thirds of Americans are, according to a new report from Instacart, and 92% of them plan to stockpile candy.
So what candies will be filling Easter baskets? According to Instacart sales data, the most popular Easter candies are:
- Reese’s Peanut Butter Eggs
- Hershey’s Milk Chocolate Bars
- Reese’s Peanut Butter Cups
- Cadbury Milk Chocolate Easter Candy
- Starburst Jelly Beans
- Kinder Chocolate Candy Egg with Toy
- Hershey’s Milk Chocolate Candy Eggs
- Lindt Hollow Milk Chocolate
- Peeps Yellow Marshmallow Chicks
- M&M's Easter Candy
Instacart’s Easter report also reveals:
- Bubbles are a big hit at Easter, with sales of them surging 685% during the week ending on Easter 2023 compared to the yearly average.
- Other items that see a big increase that week include jelly beans (up 963%), cotton candy (up 596%), chalk (up 494%), stuffed animals (443%) and flower plant seeds and bulbs (471%).
- The most popular fresh cut flowers for Easter on Instacart are tulips, lilies, daffodils, peonies and sunflowers.
- Ham is a top choice for Easter dinner, appearing on nearly three-quarters of holiday tables. Orders for ham skyrocket 291% at Easter, compared to the rest of the year.
Source: Instacart