Panera is celebrating its new menu with the release of a new fashion item – a “bread bowl” hat that’s also just in time for the Kentucky Derby on May 4. The new hat was created by A-Morir Studio and “features a 3D-printed bread bowl exact replica surrounded by colorful ostrich feathers” according to a press release by Panera. It’s a limited-edition item selling for $21 and includes a gift card, but you may need to grab one soon because rumor has it that it’s selling quickly.
In the past, Panera also offered a baguette purse that contained Panera’s P logo on the design, so this is not their first attempt to elevate the brand with specialty fashion ideas.
Source: EATER