A Southern California grocer is selling a luxury pineapple for a lot of money. The Rubyglow pineapple sells for just under $400 at Melissa's Produce. Only a few thousand of these pinkish-red, designer pineapples are produced each year by Fresh Del Monte. The Rubyglow is a result of 15 years of research and experimentation and is a cross between a traditional pineapple and the Morada variety.