Next year, Netflix plans to open massive entertainment, dining, and shopping complexes in King of Prussia, Pennsylvania, and Dallas. These “Netflix Houses” will offer immersive experiences, shopping, and eateries themed around popular Netflix franchises like "Bridgerton," "Stranger Things," and "Squid Game." The venues will occupy large former department store spaces and aren’t intended to be money makers, at least not at first, instead they’re meant to increase fan engagement and support Netflix’s streaming-subscription business. Visitors can expect interactive activities, themed food, and unique merchandise, creating an ongoing, dynamic connection to Netflix's stories and characters.