A new beverage trend combining marshmallow fluff and Coca-Cola, known as "fluffy Coke," is gaining popularity on social media. The trend is believed to have originated from content creator Emma Grace and her grandmother, the drink involves coating a glass with marshmallow fluff, adding ice, and pouring in Coca-Cola. While some praise its sweet taste and have even experimented with variations, others criticize it for being excessively sugary and unhealthy. Despite the mixed reviews, the drink has gone viral, sparking widespread interest and spawning numerous recreations across social media.