Kellogg’s has just announced a new member of the Pop-Tarts family, the Pop-Tarts Party Pastry, which is just like the original, only 73-times larger! The customizable, extra-large family-sized, limited-edition Pop-Tarts Party Pastry is designed to be a festive centerpiece for gatherings and comes in a three-foot-tall box styled just like the iconic Pop-Tarts packaging and includes delivery for a price of $60, in recognition of the brand's 60th anniversary. The giant tart will only be available to a handful of lucky residents in New York City, Los Angeles, and Chicago, with sales starting today (August 7th) at 1pm Eastern Time.