Auntie Anne's Pretzels is debuting its first ever perfume inspired by the brand's signature aroma. The company launched the fragrance, "Knead: Eau de Pretzel," at a pop up in New York City earlier this week, giving fans early access to the scent that you can buy online, if they restock. It sold out in minutes! Auntie Anne's says it's always looking for new ways to engage their audience besides their 17-hundred locations across the country, hinting at the possibility of another product that delivers their signature scent, like an air freshener or a candle.