After a seven-year break, Lay's popular “Do Us a Flavor” contest is returning, inviting fans to submit their ideas for new chip flavors. Participants can send in up to 10 submissions daily at DoUsAFlavor.com, with the chance to win $1-million if their idea is selected as the winner. For a limited time, they’re also bringing back five fan-favorite flavors from past contests, including Fried Green Tomato and Chicken and Waffles. The contest will run until February 2025, and the top three finalist flavors will hit stores in April 2025 for consumers to vote on.