Schlitz, One Of America’s Oldest Beer Brands, To Be Brewed For Last Time

One of America’s most iconic beers is officially heading into retirement, as Wisconsin Brewing Company prepares to brew the very last batch of Schlitz using the brand’s original 1948 recipe. The legendary Milwaukee beer, which once held the title of America’s largest brewer, has had a wild history dating back to 1849 before struggling against rivals like Miller and Pabst and eventually fading from popularity after a 2008 relaunch. The final 80-barrel batch will be brewed this weekend in Verona, Wisconsin, with fans able to pre-order bottles before they go on sale in late June. For longtime beer lovers, the farewell is hitting especially hard, with nostalgic memories pouring in online from people who grew up drinking Schlitz or remember its pop culture ties to “Laverne & Shirley.”


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