Some Target Stores Replacing Ulta With Warby Parker

Target is swapping out Ulta Beauty for a new in-store partner: Warby Parker. The eyewear brand is rolling out mini-shops inside Target that not only sell glasses, sunglasses, and contacts but also offer eye exams and vision tests. Three locations are already open in Illinois, Minnesota, and Ohio, with New Jersey and Pennsylvania set to join soon, and more stores planned for 2026. This move adds to Warby Parker’s 300+ standalone shops and gives Target shoppers a whole new reason to update their look while running errands.